Minisitiri Musoni Paula yagiranye ibiganiro n’Abanyarwanda bakora ibikubiye ku mbuga nkoranyambaga (content creators) n’abamamaza ibitekerezo n’ibikorwa bitandukanye kuri izo mbuga (influencers), baganira ku mahirwe n’imbogamizi bihari mu kubibyaza inyungu mu Rwanda.
Ibi biganiro byibanze ku buryo abakora ibikubiye ku mbuga nkoranyambaga barushaho kubibyaza inyungu, ndetse n’ingamba zafatwa mu guteza imbere urwego rw’ibikorerwa mu buryo bw’ikoranabuhanga no kurushaho guteza imbere ubukungu bushingiye ku ikoranabuhanga.
Abitabiriye ibiganiro bagarutse ku mahirwe ari mu rwego rw’ibikorerwa ku mbuga nkoranyambaga mu Rwanda, aho abantu bashobora gukoresha impano n’ubumenyi bwabo mu gukora amashusho, amafoto, ibiganiro n’ibindi bikurura abakoresha izo mbuga, bikaba isoko y’amafaranga.
Nubwo uru rwego rukomeje gutanga amahirwe mashya ku rubyiruko no ku bandi bafite impano zo guhanga, abakora ibikubiye ku mbuga nkoranyambaga bahura n’imbogamizi zitandukanye mu kubona amafaranga ava ku byo bakora. Ibyo bituma hakenewe ibiganiro n’ubufatanye hagati yabo n’inzego bireba kugira ngo hashakwe ibisubizo birambye.
Ibiganiro byagarutse kandi ku buryo inzego zitandukanye zakorana n’abakora ibikubiye ku mbuga nkoranyambaga mu kubafasha kunoza ibikorwa byabo, kubona amahirwe yo kubibyaza inyungu no guteza imbere urwego rw’ibikorerwa mu buryo bw’ikoranabuhanga mu Rwanda.
Ubufatanye nk’ubu bushobora kugira uruhare mu kongera amahirwe y’akazi, guteza imbere impano z’Abanyarwanda no gufasha abakora ibikubiye ku mbuga nkoranyambaga kugira uruhare mu bukungu bw’igihugu.
Ibi biganiro bigaragaza akamaro ko gushaka uburyo burambye bwo guteza imbere urwego rw’ibikorerwa ku mbuga nkoranyambaga, kugira ngo ababukora babashe kubyaza inyungu ibikorwa byabo, mu gihe urwego rw’ubukungu bushingiye ku ikoranabuhanga rukomeza kwaguka.
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